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Our view
Channel research, on the one hand ,it can monitor timely of channel operations, correcte short board promptly. On the other hand ,it can seek effective path in line with their own channel capacity upgrade by a large number of channels research and sophisticated channel management experience.
"Mystery Customer" unannounced visits is a commercial method of investigation by a series of pre-designed questions .Due to the objects that need to be assessed does not recognize or confirm "mystery customer" status in advance,this method of investigation can truly and accurately reflect the actual problem exists objectively.
Research ideas
GYR’channel research projects covers a series of channels coverage like Channel audit, monitor channels, channel assessment .It applies to industries communications, automotive banks, petrol stations, hotels, cell phones, public services, logistics and home appliances.GYR helps enterprises to adjust policy of further action and play an immediate role in corporates staff training and store management capabilities.
Channel Audit
GYR helps enterprise audit the effectiveness of marketing expenses put by the ways of stocktaking, product quality inspection, checking prices, sales orders authenticity verification.
Channel Monitoring
Channel monitoring is carrying out unannounced visits to monitor of marketing, and service and other user experience key nodes by mystery guest mode. It follows channel hardware environment and service facilities, comprehensive quality channels, covering all the processes of contact users experience.
Channel Assessment
By exploring the marketing model and real customer experience, combined with professional experience of expert mining analysis,we comprehensive customization exclusive research plan of the enterprise, and raise their comprehensive ability in marketing channel personnel, improve customer service experience processes, so as to realize the enterprise value promotion.
Mystery Customer
Mystery customer is a business survey method which assesses or evaluates of a series of questions by investigators after rigorous training who play as customers in predetermined or specified time.
Our advantages
GYR has a sound network system resources, covering 1-6 city, radiating more than 5,000 mystery shoppers enforcement team of town. We configure specialized monitoring equipment, to provide you with monitoring results feedback within 24 hours.
The enforcement team of GYR is all internal .We promise that each data has been to deal with the whole process, and take double entry way cross audits generate the final data to ensure high quality and efficient project.
