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Industry Background
In the full-service operation era，technological advances have led to dramatic changes in the industry.
Thoroughly insight into the industry market structure, systematically grasp the industry evolution track,
Thoroughly tap the demand of consunmers are the most important prerequisite of operators for effective policy adjustments and marketing Services.
GYR provides professional research services to communications carriers for a long time.Through market research, consulting services and
training,we provide a valuable research and analysis report and operation plan .With
unremitting efforts and professional and responsible attitude,GYR get unanimous recognition
outside the industry,and has been to provide professional research services to more than 20
provincial operators up to now.
Telecom Industry Research
Telecom Market
Industry situation and trend analysis
agents access
Competitor situation
Product Research
Product price policy
Product positioning and brand research
Product feasibility study
Product listing effect assessment
Customer management
Research of customer contribution
Analysis of Maintain inventory management
Management and control of customer complaints
Evaluation of customer credit rating
Channel Research
The operating room and social channels
Physical channel service marketing process
E-channel service marketing processes
Competitiveness channels
Mystery shopper unannounced visits
Marketing Planning
Promotion scheme
Growing coach training
Enhance sales skills
Satisfaction / Loyalty
Customer satisfaction / loyalty
Enterprise customer satisfaction
Employee satisfaction
Channel satisfaction survey
Industry Models
Process Of Mystery Customer
Customer Portrait Model
Advantage over other models （CART、QUESTD）
Produce multi-branched tree
Flexible input variables (Fixed pitch, a given class)
The standard for grouping is statistical significance
There is a strong causal relationship between the case of inputing variable
and clustering results
The Three-dimensional Model
From the level of customer perception ，mine background support and operational management issues to seize the key points of customer perception, weak point of work services, the department process connection point
Key point of customer perception:Around the whole process of consumer spending，
have an insight into customers’real expectations for service
Weak point of work service: Classify customer demand to look for differences between
operation management and customers’ expectations for service
service The department process connection point
find background support and difference between operation management and customer expectations ,
integrate service and business management and output system and to improve customer satisfaction
Efficacy Improvement Model
Efficacy theory model consists of“management ability, experience ability, marketing ability, propaganda capacity, service capacity”. They interact with each other, support each other. At the same time, model opens the front end of sales to the rear end of all channels, to enhance sales effectiveness.
