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Industry Background

Appliance industry has gradually towards oligopolistic competition from monopolistic competition.In recent years,domestic appliance market hit by a huge impact of international manufacturers, raw material prices, a price war, sales channels, capital, technological innovation.Many well-known companies are acquired under these shocks, and even completely defeated. Through in-depth research on the appliance market data,GYR deep analyzes of template user and formes a unique understanding of the appliance industry.We developed a set of research products and ervices in household electrical appliance enterprises for a long-time.

Appliances Industry Research

  • Market Research

    He appliances environmusiness circle posomitental
    Bioning & optimize formats
    Market entry
    Brand health research

  • Product Research

    New product concept testing
    Product first edition / image testing
    Appearance test
    Brand research

  • Channel Research

    Quantitative research on terminal competitiveness
    Channel model
    Store scanning monitor
    After-sales service research

  • Communication Research

    Consumer media research
    Former advertising test
    After advertising test

  • Marketing Research

    Research on terminal promotion checking
    Research on guide staff selling skills

  • Satisfaction / Loyalty

    Channel customer satisfaction study
    Consumer satisfaction research
    After-sales satisfaction survey

Industry Models

Household Electrical Appliances

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