Now you are in：Home>Industry focus
Industry Background
In an increasingly complex media forms，traditional media is facing resource integration and transition.At the same timethe appearance of we media, social media and other new mediahave a dramatic impact on the spread of market .Therefore, GYR will delve into the development of media in each period. For the introduction , growth, maturity and decline of the products ,GYR provides customers with high-quality, authoritative guide suggestions and comments. At the same time ,acting in an impartial and objective professional attitude , rigorous investigation and the spirit of forward-looking research and analysis,GYR provides customers with Integrated data and consulting solutions including analysis of media audiences, media habits, value of media advertising ,media content analysis.
Media Industry Research
Market Research
Industry analysis
Market environment research
Competitive advantage
Study of market segmentation
User Research
Audience attitude of needs study
Media habits study
User experience research
Product Research
New media positioning analysis
Contents of forum
Product awareness and consumer satisfaction survey
Brand research
Channel Research
Channel flow monitoring
Advertising monitoring
The new media monitoring all information
Public opinion monitoring
Communication Research
Advertising sales strategy
Ad performance assessment
Advertising AD value
Satisfaction / Loyalty
Product satisfaction survey
Service satisfaction survey
Industry Models
Advertising Testing And Impact Assessment
